Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Customer Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0

Customer Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0
Total 64.0 194.0 317.0 329.0 322.0 420.0 533.0 498.0 664.0 890.0 893.0 1,205.0 1,134.0 1,329.0 1,505.0 1,739.0 1,609.0 1,816.0

Customer Segments

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
New 2,062 2,456 2,145 2,208 2,177 2,999 2,149 3,593 4,594 6,033 4,712 8,148 8,404 4,826 5,139 8,796 9,308 14,597
Upgraded 0 351.0 78 49 115 78 36 66 45 223 223 408 451 287 296 435 730 1,246
Reactivated 0 126 1,699 1,317 2,651 2,276 1,115 1,693 3,539 4,091 2,174 3,963 4,319 2,637 2,016 6,654 603 648
Churn 0 -1,101 -2,547 -2,367 -4,589 -3,949 -3,265 -3,834 -4,921 -7,002 -5,304 -8,500 -9,013 -8,520 -7,345 -10,342 -7,302 -9,732
Downgraded 0 0 0 0 0 0 0 0 -30 -22 0 0 0 -36 -20 -72 -61 -87
Net Customer Change (New + Reactivated - Churn) 2,062 1,481 1,297 1,158 239 1,326 -1 1,452 3,212 3,122 1,582 3,611 3,710 -1,057 -190 5,108 2,609 5,513

Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Revenue Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 $6,722.79 $4,868.03 $5,004.9 $4,233.94 $3,810.85 $3,734.63 $3,734.63 $3,706.49 $3,635.79 $3,635.79 $3,635.79 $3,635.79 $3,812.14 $3,732.79 $3,732.79 $3,732.79 $3,750.0 $3,854.96
2022-08-01 $8,450.98 $5,893.76 $6,160.1 $5,573.94 $5,194.83 $5,194.83 $5,194.83 $5,194.83 $5,730.3 $5,638.99 $5,638.99 $5,638.99 $5,502.02 $4,818.7 $4,818.7 $4,818.7 $5,396.94
2022-09-01 $7,036.69 $7,535.4 $6,430.8 $6,410.81 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,556.29 $4,556.29 $4,556.29 $4,556.29 $4,661.08
2022-10-01 $16,983.72 $5,398.82 $5,149.33 $5,332.82 $4,892.83 $4,892.83 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,452.73
2022-11-01 $8,161.92 $7,163.3 $7,550.31 $7,035.78 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,208.04 $6,208.04 $6,208.04 $6,208.04 $6,083.88
2022-12-01 $9,789.59 $7,843.23 $6,087.88 $6,114.44 $6,241.2 $6,241.2 $6,241.2 $6,241.2 $5,228.89 $5,228.89 $5,228.89 $5,228.89 $5,228.89
2023-01-01 $9,649.01 $6,145.04 $8,104.72 $7,366.76 $7,126.76 $7,126.76 $7,126.76 $7,126.76 $4,075.35 $4,075.35 $4,075.35 $4,075.35
2023-02-01 $19,056.76 $8,360.61 $6,611.71 $6,278.45 $5,902.74 $5,902.74 $5,902.74 $7,083.29 $7,083.29 $7,083.29 $5,404.64
2023-03-01 $18,671.28 $13,181.38 $10,895.51 $9,075.62 $8,594.87 $8,594.87 $9,180.88 $9,738.61 $9,738.61 $10,322.93
2023-04-01 $25,946.12 $19,466.55 $14,948.64 $12,397.01 $11,022.53 $11,022.53 $11,022.53 $11,022.53 $11,242.98
2023-05-01 $24,113.16 $16,170.27 $12,862.65 $11,145.62 $8,981.53 $9,321.81 $9,321.81 $9,293.84
2023-06-01 $26,961.8 $17,274.27 $14,562.28 $12,751.58 $11,676.09 $10,345.75 $10,345.75
2023-07-01 $44,456.75 $25,194.23 $21,447.33 $21,420.75 $18,652.47 $16,279.32
2023-08-01 $31,423.79 $22,079.05 $18,653.2 $13,684.48 $12,219.73
2023-09-01 $24,211.59 $19,290.13 $18,599.24 $16,272.1
2023-10-01 $17,895.73 $16,830.15 $15,584.99
2023-11-01 $24,130.88 $24,567.32
2023-12-01 $24,134.01

Revenue Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 $6,722.79 $4,868.03 $5,004.9 $4,233.94 $3,810.85 $3,734.63 $3,734.63 $3,706.49 $3,635.79 $3,635.79 $3,635.79 $3,635.79 $3,812.14 $3,732.79 $3,732.79 $3,732.79 $3,750.0 $3,854.96
2022-08-01 $8,450.98 $5,893.76 $6,160.1 $5,573.94 $5,194.83 $5,194.83 $5,194.83 $5,194.83 $5,730.3 $5,638.99 $5,638.99 $5,638.99 $5,502.02 $4,818.7 $4,818.7 $4,818.7 $5,396.94
2022-09-01 $7,036.69 $7,535.4 $6,430.8 $6,410.81 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,556.29 $4,556.29 $4,556.29 $4,556.29 $4,661.08
2022-10-01 $16,983.72 $5,398.82 $5,149.33 $5,332.82 $4,892.83 $4,892.83 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,452.73
2022-11-01 $8,161.92 $7,163.3 $7,550.31 $7,035.78 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,208.04 $6,208.04 $6,208.04 $6,208.04 $6,083.88
2022-12-01 $9,789.59 $7,843.23 $6,087.88 $6,114.44 $6,241.2 $6,241.2 $6,241.2 $6,241.2 $5,228.89 $5,228.89 $5,228.89 $5,228.89 $5,228.89
2023-01-01 $9,649.01 $6,145.04 $8,104.72 $7,366.76 $7,126.76 $7,126.76 $7,126.76 $7,126.76 $4,075.35 $4,075.35 $4,075.35 $4,075.35
2023-02-01 $19,056.76 $8,360.61 $6,611.71 $6,278.45 $5,902.74 $5,902.74 $5,902.74 $7,083.29 $7,083.29 $7,083.29 $5,404.64
2023-03-01 $18,671.28 $13,181.38 $10,895.51 $9,075.62 $8,594.87 $8,594.87 $9,180.88 $9,738.61 $9,738.61 $10,322.93
2023-04-01 $25,946.12 $19,466.55 $14,948.64 $12,397.01 $11,022.53 $11,022.53 $11,022.53 $11,022.53 $11,242.98
2023-05-01 $24,113.16 $16,170.27 $12,862.65 $11,145.62 $8,981.53 $9,321.81 $9,321.81 $9,293.84
2023-06-01 $26,961.8 $17,274.27 $14,562.28 $12,751.58 $11,676.09 $10,345.75 $10,345.75
2023-07-01 $44,456.75 $25,194.23 $21,447.33 $21,420.75 $18,652.47 $16,279.32
2023-08-01 $31,423.79 $22,079.05 $18,653.2 $13,684.48 $12,219.73
2023-09-01 $24,211.59 $19,290.13 $18,599.24 $16,272.1
2023-10-01 $17,895.73 $16,830.15 $15,584.99
2023-11-01 $24,130.88 $24,567.32
2023-12-01 $24,134.01
Total $6,722.79 $13,319.00 $17,935.35 $34,913.16 $29,376.33 $37,442.49 $43,428.01 $56,242.78 $65,574.47 $82,818.54 $97,501.69 $109,807.09 $138,412.66 $143,706.16 $148,883.15 $158,227.51 $171,551.79 $188,421.44

Revenue Segments

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
New $5,744.64 $6,634.32 $5,912.08 $5,270.2 $6,474.92 $8,953.76 $6,301.23 $10,514.08 $13,552.74 $17,942.14 $14,277.68 $24,748.09 $25,839 $15,205.89 $16,375.71 $28,045.96 $30,009.83 $47,321.13
Expansion $0 $0 $0 $426.69 $980.14 $1,120.47 $809.3 $1,850.5 $2,301.2 $3,568.86 $4,205.6 $5,680.42 $6,753.34 $2,104.48 $1,420.91 $3,380.65 $5,889.21 $4,253.23
Reactivation $0 $697.34 $5,971.45 $3,001 $3,109.9 $4,500.37 $2,380.62 $4,756.66 $13,789.7 $11,005.74 $7,235.5 $14,560.65 $14,509.99 $12,440.48 $7,822.27 $24,809.9 $15,096.33 $25,890
Churn $0 $-3,299.65 $-7,357.32 $-5,897.81 $-7,250.75 $-9,542.11 $-8,800 $-11,306.5 $-16,600 $-20,021.57 $-18,460.63 $-28,955.74 $-31,501.59 $-25,789.44 $-23,490.17 $-35,679.9 $-37,527 $-45,810.4
Contraction $0 $-69.45 $-484.52 $-4.69 $-966.95 $-573.58 $-966.57 $-1,191.85 $-3,970.7 $-1,935.14 $-2,161.35 $-3,448.15 $-2,206.37 $-5,196.74 $-1,590.35 $-4,569.09 $-4,260.06 $-7,208.53
Net Revenue Change $5,744.64 $3,964.56 $4,043.69 $2,797.39 $2,349.26 $4,460.91 $-275.42 $4,624.89 $9,073.94 $10,562.03 $5,098.8 $12,587.27 $13,396.37 $-1,234.33 $540.37 $15,989.52 $9,209.31 $24,547.43

Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Transaction Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0

Transaction Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0
Total 64.0 194.0 317.0 329.0 322.0 420.0 533.0 498.0 664.0 890.0 893.0 1,205.0 1,134.0 1,329.0 1,505.0 1,739.0 1,609.0 1,816.0