Standard Cohorts

Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Customer Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0

Customer Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0
Total 64.0 194.0 317.0 329.0 322.0 420.0 533.0 498.0 664.0 890.0 893.0 1,205.0 1,134.0 1,329.0 1,505.0 1,739.0 1,609.0 1,816.0

Customer Segments

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
New 64 151 181 94 54 128 184 72 224 314 165 448 196 356 415 463 146 349
Upgraded 0 20 18 2 -1 15 17 -5 25 34 0 47 -11 29 26 35 -20 31
Reactivated 0 0 6 20 13 0 18 26 3 31 33 0 45 8 64 23 85 2
Churn 0 -21 -64 -102 -74 -30 -89 -133 -61 -119 -195 -136 -312 -169 -303 -252 -361 -144
Downgraded 0 26 25 2 -1 20 23 -7 33 45 1 62 -14 39 35 47 -26 41
Net Customer Change (New + Reactivated - Churn) 64 130 123 12 -7 98 113 -35 166 226 3 312 -71 195 176 234 -130 207

Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Revenue Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 $6,722.79 $4,868.03 $5,004.9 $4,233.94 $3,810.85 $3,734.63 $3,734.63 $3,706.49 $3,635.79 $3,635.79 $3,635.79 $3,635.79 $3,812.14 $3,732.79 $3,732.79 $3,732.79 $3,750.0 $3,854.96
2022-08-01 $8,450.98 $5,893.76 $6,160.1 $5,573.94 $5,194.83 $5,194.83 $5,194.83 $5,194.83 $5,730.3 $5,638.99 $5,638.99 $5,638.99 $5,502.02 $4,818.7 $4,818.7 $4,818.7 $5,396.94
2022-09-01 $7,036.69 $7,535.4 $6,430.8 $6,410.81 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,556.29 $4,556.29 $4,556.29 $4,556.29 $4,661.08
2022-10-01 $16,983.72 $5,398.82 $5,149.33 $5,332.82 $4,892.83 $4,892.83 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,452.73
2022-11-01 $8,161.92 $7,163.3 $7,550.31 $7,035.78 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,208.04 $6,208.04 $6,208.04 $6,208.04 $6,083.88
2022-12-01 $9,789.59 $7,843.23 $6,087.88 $6,114.44 $6,241.2 $6,241.2 $6,241.2 $6,241.2 $5,228.89 $5,228.89 $5,228.89 $5,228.89 $5,228.89
2023-01-01 $9,649.01 $6,145.04 $8,104.72 $7,366.76 $7,126.76 $7,126.76 $7,126.76 $7,126.76 $4,075.35 $4,075.35 $4,075.35 $4,075.35
2023-02-01 $19,056.76 $8,360.61 $6,611.71 $6,278.45 $5,902.74 $5,902.74 $5,902.74 $7,083.29 $7,083.29 $7,083.29 $5,404.64
2023-03-01 $18,671.28 $13,181.38 $10,895.51 $9,075.62 $8,594.87 $8,594.87 $9,180.88 $9,738.61 $9,738.61 $10,322.93
2023-04-01 $25,946.12 $19,466.55 $14,948.64 $12,397.01 $11,022.53 $11,022.53 $11,022.53 $11,022.53 $11,242.98
2023-05-01 $24,113.16 $16,170.27 $12,862.65 $11,145.62 $8,981.53 $9,321.81 $9,321.81 $9,293.84
2023-06-01 $26,961.8 $17,274.27 $14,562.28 $12,751.58 $11,676.09 $10,345.75 $10,345.75
2023-07-01 $44,456.75 $25,194.23 $21,447.33 $21,420.75 $18,652.47 $16,279.32
2023-08-01 $31,423.79 $22,079.05 $18,653.2 $13,684.48 $12,219.73
2023-09-01 $24,211.59 $19,290.13 $18,599.24 $16,272.1
2023-10-01 $17,895.73 $16,830.15 $15,584.99
2023-11-01 $24,130.88 $24,567.32
2023-12-01 $24,134.01

Revenue Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 $6,722.79 $4,868.03 $5,004.9 $4,233.94 $3,810.85 $3,734.63 $3,734.63 $3,706.49 $3,635.79 $3,635.79 $3,635.79 $3,635.79 $3,812.14 $3,732.79 $3,732.79 $3,732.79 $3,750.0 $3,854.96
2022-08-01 $8,450.98 $5,893.76 $6,160.1 $5,573.94 $5,194.83 $5,194.83 $5,194.83 $5,194.83 $5,730.3 $5,638.99 $5,638.99 $5,638.99 $5,502.02 $4,818.7 $4,818.7 $4,818.7 $5,396.94
2022-09-01 $7,036.69 $7,535.4 $6,430.8 $6,410.81 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,123.18 $4,556.29 $4,556.29 $4,556.29 $4,556.29 $4,661.08
2022-10-01 $16,983.72 $5,398.82 $5,149.33 $5,332.82 $4,892.83 $4,892.83 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,505.31 $3,452.73
2022-11-01 $8,161.92 $7,163.3 $7,550.31 $7,035.78 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,476.79 $6,208.04 $6,208.04 $6,208.04 $6,208.04 $6,083.88
2022-12-01 $9,789.59 $7,843.23 $6,087.88 $6,114.44 $6,241.2 $6,241.2 $6,241.2 $6,241.2 $5,228.89 $5,228.89 $5,228.89 $5,228.89 $5,228.89
2023-01-01 $9,649.01 $6,145.04 $8,104.72 $7,366.76 $7,126.76 $7,126.76 $7,126.76 $7,126.76 $4,075.35 $4,075.35 $4,075.35 $4,075.35
2023-02-01 $19,056.76 $8,360.61 $6,611.71 $6,278.45 $5,902.74 $5,902.74 $5,902.74 $7,083.29 $7,083.29 $7,083.29 $5,404.64
2023-03-01 $18,671.28 $13,181.38 $10,895.51 $9,075.62 $8,594.87 $8,594.87 $9,180.88 $9,738.61 $9,738.61 $10,322.93
2023-04-01 $25,946.12 $19,466.55 $14,948.64 $12,397.01 $11,022.53 $11,022.53 $11,022.53 $11,022.53 $11,242.98
2023-05-01 $24,113.16 $16,170.27 $12,862.65 $11,145.62 $8,981.53 $9,321.81 $9,321.81 $9,293.84
2023-06-01 $26,961.8 $17,274.27 $14,562.28 $12,751.58 $11,676.09 $10,345.75 $10,345.75
2023-07-01 $44,456.75 $25,194.23 $21,447.33 $21,420.75 $18,652.47 $16,279.32
2023-08-01 $31,423.79 $22,079.05 $18,653.2 $13,684.48 $12,219.73
2023-09-01 $24,211.59 $19,290.13 $18,599.24 $16,272.1
2023-10-01 $17,895.73 $16,830.15 $15,584.99
2023-11-01 $24,130.88 $24,567.32
2023-12-01 $24,134.01
Total $6,722.79 $13,319.00 $17,935.35 $34,913.16 $29,376.33 $37,442.49 $43,428.01 $56,242.78 $65,574.47 $82,818.54 $97,501.69 $109,807.09 $138,412.66 $143,706.16 $148,883.15 $158,227.51 $171,551.79 $188,421.44

Revenue Segments

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
New $6,722.79 $8,450.98 $7,036.69 $16,983.72 $8,161.92 $9,789.59 $9,649.01 $19,056.76 $18,671.28 $25,946.12 $24,113.16 $26,961.8 $44,456.75 $31,423.79 $24,211.59 $17,895.73 $24,130.88 $24,134.01
Expansion $0 $177.01 $469.39 $270.11 $774.79 $197.09 $358.72 $507.96 $238.66 $1,105.96 $1,086.83 $1,320.07 $774.7 $1,088.72 $1,531.99 $660.87 $1,647.97 $1,108.86
Reactivation $0 $31.05 $82.33 $47.38 $135.89 $34.57 $62.92 $89.09 $41.86 $193.98 $190.62 $231.53 $135.88 $190.95 $268.7 $115.91 $289.04 $194.49
Churn $0 $-1,989.68 $-2,776.49 $-211.27 $-14,285.96 $-1,873.54 $-3,935.9 $-6,627.29 $-9,521.17 $-9,539.81 $-10,253.3 $-15,656.16 $-16,438.31 $-26,954 $-20,194.69 $-9,052.39 $-12,054.44 $-8,104.32
Contraction $0 $-75.13 $-197.58 $-114.12 $-325.48 $-83.54 $-151.23 $-213.73 $-100.95 $-464.18 $-456.17 $-553.84 $-325.44 $-456.96 $-642.6 $-277.77 $-691.17 $-465.39
Net Revenue Change $6,722.79 $6,596.22 $4,616.34 $16,977.81 $-5,537.84 $8,066.17 $5,985.51 $12,814.79 $9,331.68 $17,244.07 $14,683.15 $12,305.39 $28,605.57 $5,293.51 $5,176.99 $9,344.35 $13,324.29 $16,869.64

Total Cohorts: 18
Cohorts from: 2022-07-01 to 2023-12-01

Transaction Cohorts

Lifemonths 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0

Transaction Cohorts By Calendar Month

Date 2022-07-01 2022-08-01 2022-09-01 2022-10-01 2022-11-01 2022-12-01 2023-01-01 2023-02-01 2023-03-01 2023-04-01 2023-05-01 2023-06-01 2023-07-01 2023-08-01 2023-09-01 2023-10-01 2023-11-01 2023-12-01
Cohort Month
2022-07-01 64.0 43.0 36.0 26.0 26.0 26.0 22.0 23.0 14.0 12.0 16.0 18.0 16.0 19.0 14.0 12.0 14.0 16.0
2022-08-01 151.0 100.0 89.0 72.0 73.0 66.0 55.0 49.0 50.0 48.0 52.0 54.0 52.0 49.0 44.0 39.0 46.0
2022-09-01 181.0 120.0 103.0 93.0 85.0 83.0 73.0 72.0 63.0 57.0 65.0 63.0 57.0 56.0 47.0 45.0
2022-10-01 94.0 67.0 54.0 48.0 52.0 44.0 46.0 45.0 38.0 34.0 36.0 38.0 34.0 37.0 30.0
2022-11-01 54.0 46.0 33.0 26.0 29.0 30.0 25.0 28.0 21.0 18.0 19.0 22.0 18.0 21.0
2022-12-01 128.0 95.0 72.0 68.0 80.0 68.0 62.0 57.0 50.0 46.0 50.0 52.0 48.0
2023-01-01 184.0 115.0 107.0 84.0 91.0 78.0 67.0 70.0 59.0 57.0 58.0 63.0
2023-02-01 72.0 56.0 39.0 35.0 37.0 37.0 29.0 28.0 21.0 17.0 21.0
2023-03-01 224.0 163.0 128.0 104.0 98.0 96.0 80.0 73.0 70.0 62.0
2023-04-01 314.0 209.0 166.0 126.0 118.0 114.0 98.0 97.0 96.0
2023-05-01 165.0 117.0 89.0 71.0 65.0 61.0 54.0 57.0
2023-06-01 448.0 274.0 215.0 168.0 160.0 135.0 136.0
2023-07-01 196.0 136.0 108.0 95.0 86.0 87.0
2023-08-01 356.0 245.0 192.0 152.0 144.0
2023-09-01 415.0 301.0 269.0 219.0
2023-10-01 463.0 318.0 261.0
2023-11-01 146.0 115.0
2023-12-01 349.0
Total 64.0 194.0 317.0 329.0 322.0 420.0 533.0 498.0 664.0 890.0 893.0 1,205.0 1,134.0 1,329.0 1,505.0 1,739.0 1,609.0 1,816.0