Financial Summary

deepdive.headline.com

  • SMB Demo

    2022-04-12 10:03AM PT
    Primary
    Monthly
    Subscription Analysis

  • Activity Demo

    2022-04-10 12:38PM PT
    Monthly
    Subscription Analysis

  • Consumer Demo

    2021-03-23 10:12PM PT
    Monthly
    Subscription Analysis

  • Enterprise Demo

    2021-03-23 10:07PM PT
    Monthly
    Subscription Analysis
    • Monthly Financial Summary
    Monthly Financials
    Category Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23
    1. Customers Section                                    
    Customers 2,062 3,543 4,840 5,998 6,237 7,563 7,562 9,014 12,226 15,348 16,930 20,541 24,251 23,194 23,004 28,112 30,721 36,234
    Customers YoY Growth - - - - - - - - - - - - 1,076% 555% 375% 369% 393% 379%
    New Customers 2,062 2,456 2,145 2,208 2,177 2,999 2,149 3,593 4,594 6,033 4,712 8,148 8,404 4,826 5,139 8,796 9,308 14,597
    New Customers YoY Growth - - - - - - - - - - - - 308% 96% 140% 298% 328% 387%
    Annual Revenue / Customer $33 $33 $34 $33 $36 $37 $37 $37 $36 $37 $37 $38 $39 $40 $41 $40 $40 $42
    Annual Revenue / Customer YoY Growth - - - - - - - - - - - - 16% 21% 19% 21% 11% 14%
    2. P&L Section                                    
    ARR / Annualized Revenue $68,936 $116,510 $165,035 $198,603 $226,794 $280,325 $277,032 $332,531 $441,418 $568,163 $629,348 $780,396 $941,152 $926,352 $932,836 $1,124,711 $1,235,220 $1,529,789
    Revenue $5,745 $9,709 $13,753 $16,550 $18,900 $23,360 $23,086 $27,711 $36,785 $47,347 $52,446 $65,033 $78,429 $77,196 $77,736 $93,726 $102,935 $127,482
    Gross Profit $1,391 $2,660 $3,686 $4,352 $5,217 $6,580 $6,635 $8,122 $10,991 $14,417 $16,269 $20,544 $25,223 $25,266 $25,886 $31,745 $35,451 $44,631
    S&M $5,457 $5,307 $6,355 $5,138 $6,718 $9,603 $6,979 $12,012 $13,282 $14,892 $15,777 $24,872 $27,583 $16,764 $18,627 $32,884 $30,310 $40,696
    G&A $24,257 $31,578 $32,328 $44,868 $38,625 $43,005 $34,654 $41,763 $49,638 $57,354 $35,490 $41,324 $61,370 $78,133 $42,257 $44,512 $80,673 $85,368
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA $-28,323 $-34,225 $-34,997 $-45,654 $-40,126 $-46,028 $-34,998 $-45,653 $-51,929 $-57,829 $-34,998 $-45,652 $-63,730 $-69,631 $-34,998 $-45,651 $-75,532 $-81,433
    3. Growth - YoY Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 1,265% 695% 465% 466% 445% 446%
    Revenue - - - - - - - - - - - - 1,265% 695% 465% 466% 445% 446%
    Gross Profit - - - - - - - - - - - - 1,713% 850% 602% 629% 580% 578%
    S&M - - - - - - - - - - - - 405% 216% 193% 540% 351% 324%
    G&A - - - - - - - - - - - - 153% 147% 31% -1% 109% 99%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 125% 103% 0% 0% 88% 77%
    4. Growth - YoY (quarterly annualized) Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 841% 581% 302% 160% 139% 272%
    Revenue - - - - - - - - - - - - 841% 581% 302% 160% 139% 272%
    Gross Profit - - - - - - - - - - - - 1,072% 744% 394% 219% 195% 360%
    S&M - - - - - - - - - - - - 731% 515% 65% 0% 95% 641%
    G&A - - - - - - - - - - - - -26% 159% 237% 103% -26% 80%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - -26% 134% 118% 17% -42% 110%
    5. Ratios - As a % of Revenue Section                                    
    Gross Profit 24% 27% 27% 26% 28% 28% 29% 29% 30% 30% 31% 32% 32% 33% 33% 34% 34% 35%
    S&M 95% 55% 46% 31% 36% 41% 30% 43% 36% 31% 30% 38% 35% 22% 24% 35% 29% 32%
    G&A 422% 325% 235% 271% 204% 184% 150% 151% 135% 121% 68% 64% 78% 101% 54% 47% 78% 67%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -493% -353% -254% -276% -212% -197% -152% -165% -141% -122% -67% -70% -81% -90% -45% -49% -73% -64%
    6. Ratios - As a % of Gross Profit Section                                    
    Gross Profit 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
    S&M 392% 200% 172% 118% 129% 146% 105% 148% 121% 103% 97% 121% 109% 66% 72% 104% 85% 91%
    G&A 1,744% 1,187% 877% 1,031% 740% 654% 522% 514% 452% 398% 218% 201% 243% 309% 163% 140% 228% 191%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -2,036% -1,287% -949% -1,049% -769% -700% -527% -562% -472% -401% -215% -222% -253% -276% -135% -144% -213% -182%
    6. Unit Economics Section                                    
    Magic Number (Revenue Growth, trailing 3mo) - - - - - - - 3.5 3.57 4.63 5.69 5.57 4.93 4.86 4.36 3.1 2.63 3.5
    Magic Number (Gross Profit, trailing 3mo) - - - - - - - 1.14 1.19 1.51 1.86 1.84 1.68 1.7 1.6 1.23 1.08 1.37
    CAC $3 $2 $3 $2 $3 $3 - - - - - - - - - - - -
    Lifetime 1 yrs 1 yrs 1 yrs 1 yrs 1 yrs 1 yrs - - - - - - - - - - - -
    LTV $3 $4 $4 $3 $5 $5 - - - - - - - - - - - -
    LTV Over CAC 1.19 1.89 1.38 1.5 1.54 1.49 - - - - - - - - - - - -
    7. Core Ratios Section                                    
    RAC $0.95 $0.8 $1.08 $0.98 $1.04 $1.08 $1.11 $1.15 $0.99 $0.84 $1.11 $1.01 $1.07 $1.11 $1.14 $1.18 $1.02 $0.86
    Core Ratio Payback Time Lifemonth 12 Lifemonth 5 Lifemonth 10 Lifemonth 7 Lifemonth 7 Lifemonth 8 Lifemonth 6 Lifemonth 7 Lifemonth 5 Lifemonth 4 Lifemonth 7 Lifemonth 5 Lifemonth 5 Lifemonth 6 Lifemonth 6 Lifemonth 7 Lifemonth 5 Lifemonth 4
    Core Ratio - 3 months 0.62 0.95 0.75 0.80 0.78 0.73 0.80 0.77 0.95 1.08 0.80 0.90 0.90 0.86 0.82 - - -
    Core Ratio - 12 months 1.04 1.63 1.16 1.27 1.31 1.31 - - - - - - - - - - - -
    Core Ratio - 24 months - - - - - - - - - - - - - - - - - -
    Core Ratio - 36 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 3 months - - - 37% 45% 51% 47% 46% 50% 57% 57% 57% 55% 55% 53% 60% 53% 51%
    Revenue Retention - 12 months - - - - - - - - - - - - 13% 17% 14% 12% 16% 16%
    Revenue Retention - 24 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 36 months - - - - - - - - - - - - - - - - - -
    8. Revenue Retention Section                                    
    Opening ARR 0 68,936 116,510 165,035 198,603 226,794 280,325 277,032 332,531 441,418 568,163 629,348 780,396 941,152 926,352 932,836 1,124,711 1,235,222
    + New 68,936 79,612 70,945 63,242 77,699 107,445 75,615 126,169 162,633 215,306 171,332 296,977 310,068 182,471 196,509 336,552 360,118 567,854
    + Expansion 0 0 0 5,120 11,762 13,446 9,712 22,206 27,614 42,826 50,467 68,165 81,040 25,254 17,051 40,568 70,671 51,039
    + Reactivation 0 8,368 71,657 36,012 37,319 54,004 28,567 57,080 165,476 132,069 86,826 174,728 174,120 149,286 93,867 297,719 181,156 310,680
    - Churn 0 -39,584 -88,276 -70,762 -86,997 -114,493 -105,600 -135,666 -199,200 -240,247 -221,516 -347,457 -378,007 -309,461 -281,870 -428,147 -450,324 -549,713
    - Contraction 0 -821 -5,802 -44 -11,591 -6,871 -11,587 -14,290 -47,636 -23,210 -25,924 -41,366 -26,464 -62,349 -19,072 -54,817 -51,109 -86,490
    Ending ARR 68,936 116,510 165,035 198,603 226,794 280,325 277,032 332,531 441,418 568,163 629,348 780,396 941,152 926,352 932,836 1,124,711 1,235,222 1,529,792
    Net revenue Avg Retention - 0% 8% 9% 3% 4% 2% 3% 12% 7% 8% 4% 8% 6% 6% 13% 5% 5%
    Gross revenue Avg Retention - 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0%
    9. Customer Retention Section                                    
    Opening customers 0 2,062 3,543 4,840 5,998 6,237 7,563 7,562 9,014 12,226 15,348 16,930 20,541 24,251 23,194 23,004 28,112 30,721
    + New 2,062 2,456 2,145 2,208 2,177 2,999 2,149 3,593 4,594 6,033 4,712 8,148 8,404 4,826 5,139 8,796 9,308 14,597
    + Expansion 0 351 78 49 115 78 36 66 45 223 223 408 451 287 296 435 730 1,246
    + Reactivation 0 126 1,699 1,317 2,651 2,276 1,115 1,693 3,539 4,091 2,174 3,963 4,319 2,637 2,016 6,654 603 648
    - Churn 0 -1,101 -2,547 -2,367 -4,589 -3,949 -3,265 -3,834 -4,921 -7,002 -5,304 -8,500 -9,013 -8,520 -7,345 -10,342 -7,302 -9,732
    - Contraction 0 0 0 0 0 0 0 0 -30 -22 0 0 0 -36 -20 -72 -61 -87
    Ending customers 2,062 3,543 4,840 5,998 6,237 7,563 7,562 9,014 12,226 15,348 16,930 20,541 24,251 23,194 23,004 28,112 30,721 36,234
    Gross customers Avg Retention - 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% 1% 0% 3% 1%
    Quarterly Financials
    Category 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4
    1. Customers Section            
    Customers 4,840 7,563 12,226 20,541 23,004 36,234
    Customers YoY Growth - - - - 375% 379%
    New Customers 6,663 7,384 10,336 18,893 18,369 32,701
    New Customers YoY Growth - - - - 140% 387%
    Annual Revenue / Customer $34 $37 $36 $38 $41 $42
    Annual Revenue / Customer YoY Growth - - - - 19% 14%
    2. P&L Section            
    ARR / Annualized Revenue $165,035 $280,325 $441,418 $780,396 $932,836 $1,529,789
    Revenue $29,207 $58,810 $87,582 $164,826 $233,361 $324,143
    Gross Profit $7,737 $16,149 $25,748 $51,230 $76,375 $111,827
    S&M $17,119 $21,459 $32,273 $55,541 $62,974 $103,890
    G&A $88,163 $126,498 $126,055 $134,168 $181,760 $210,553
    R&D - - - - - -
    EBITDA $-97,545 $-131,808 $-132,580 $-138,479 $-168,359 $-202,616
    3. Growth - YoY Section            
    ARR / Annualized Revenue - - - - 465% 446%
    Revenue - - - - 699% 451%
    Gross Profit - - - - 887% 592%
    S&M - - - - 268% 384%
    G&A - - - - 106% 66%
    R&D - - - - - -
    EBITDA - - - - 73% 54%
    4. Growth - YoY (quarterly annualized) Section            
    ARR / Annualized Revenue - - - - 302% 272%
    Revenue - - - - 302% 272%
    Gross Profit - - - - 394% 360%
    S&M - - - - 65% 641%
    G&A - - - - 237% 80%
    R&D - - - - - -
    EBITDA - - - - 118% 110%
    5. Ratios - As a % of Revenue Section            
    Gross Profit 26% 27% 29% 31% 33% 34%
    S&M 59% 36% 37% 34% 27% 32%
    G&A 302% 215% 144% 81% 78% 65%
    R&D - - - - - -
    EBITDA -334% -224% -151% -84% -72% -63%
    6. Ratios - As a % of Gross Profit Section            
    Gross Profit 100% 100% 100% 100% 100% 100%
    S&M 221% 133% 125% 108% 82% 93%
    G&A 1,139% 783% 490% 262% 238% 188%
    R&D - - - - - -
    EBITDA -1,261% -816% -515% -270% -220% -181%
    6. Unit Economics Section            
    Magic Number (Revenue Growth, trailing 3mo) - - 3.57 5.57 4.36 3.5
    Magic Number (Gross Profit, trailing 3mo) - - 1.19 1.84 1.6 1.37
    CAC $3 $3 $0 $0 $0 $0
    Lifetime 1 yrs 1 yrs 0 yrs 0 yrs 0 yrs 0 yrs
    LTV $4 $4 $0 $0 $0 $0
    LTV Over CAC 1.49 1.51 0 0 0 0
    7. Core Ratios Section            
    RAC $0.94 $1.03 $1.08 $0.99 $1.11 $1.02
    Core Ratio Payback Time Lifemonth 10 Lifemonth 8 Lifemonth 5 Lifemonth 5 Lifemonth 6 Lifemonth 4
    Core Ratio - 3 months 0.75 0.73 0.95 0.90 0.82 -
    Core Ratio - 12 months 1.16 1.31 - - - -
    Core Ratio - 24 months - - - - - -
    Core Ratio - 36 months - - - - - -
    Revenue Retention - 3 months - 51% 50% 57% 53% 51%
    Revenue Retention - 12 months - - - - 14% 16%
    Revenue Retention - 24 months - - - - - -
    Revenue Retention - 36 months - - - - - -
    8. Revenue Retention Section            
    Opening ARR 0 165,035 280,325 441,418 780,396 932,836
    + New 219,492 248,387 364,417 683,615 689,047 1,264,523
    + Expansion 0 30,328 59,532 161,459 123,345 162,277
    + Reactivation 80,025 127,335 251,124 393,623 417,273 789,555
    - Churn -127,860 -272,252 -440,466 -809,219 -969,338 -1,428,184
    - Contraction -6,624 -18,507 -73,513 -90,500 -107,886 -192,416
    Ending ARR 165,035 280,325 441,418 780,396 932,836 1,529,792
    Net revenue Avg Retention 4% 5% 6% 6% 7% 8%
    Gross revenue Avg Retention 0% 0% 0% 0% 0% 0%
    9. Customer Retention Section            
    Opening customers 0 4,840 7,563 12,226 20,541 23,004
    + New 6,663 7,384 10,336 18,893 18,369 32,701
    + Expansion 429 242 147 854 1,034 2,411
    + Reactivation 1,825 6,244 6,347 10,228 8,972 7,905
    - Churn -3,648 -10,905 -12,020 -20,806 -24,878 -27,376
    - Contraction 0 0 -30 -22 -56 -220
    Ending customers 4,840 7,563 12,226 20,541 23,004 36,234
    Gross customers Avg Retention 0% 0% 0% 0% 1% 1%
    Annual Financials
    Category 2022 2023
    1. Customers Section    
    Customers 7,563 36,234
    Customers YoY Growth - 379%
    New Customers 14,047 80,299
    New Customers YoY Growth - 387%
    Annual Revenue / Customer $37 $42
    Annual Revenue / Customer YoY Growth - 14%
    2. P&L Section    
    ARR / Annualized Revenue $280,325 $1,529,789
    Revenue $88,017 $809,912
    Gross Profit $23,886 $265,180
    S&M $38,578 $254,678
    G&A $214,661 $652,536
    R&D - -
    EBITDA $-229,353 $-642,034
    3. Growth - YoY Section    
    ARR / Annualized Revenue - 446%
    Revenue - 820%
    Gross Profit - 1,010%
    S&M - 560%
    G&A - 204%
    R&D - -
    EBITDA - 180%
    4. Growth - YoY (quarterly annualized) Section    
    ARR / Annualized Revenue - 272%
    Revenue - 272%
    Gross Profit - 360%
    S&M - 641%
    G&A - 80%
    R&D - -
    EBITDA - 110%
    5. Ratios - As a % of Revenue Section    
    Gross Profit - 33%
    S&M - 31%
    G&A - 81%
    R&D - -
    EBITDA - -79%
    6. Ratios - As a % of Gross Profit Section    
    Gross Profit - 100%
    S&M - 96%
    G&A - 246%
    R&D - -
    EBITDA - -242%
    6. Unit Economics Section    
    Magic Number (Revenue Growth, trailing 3mo) - 3.5
    Magic Number (Gross Profit, trailing 3mo) - 1.37
    CAC $3 $0
    Lifetime 1 yrs 0 yrs
    LTV $4 $0
    LTV Over CAC 1.5 0.0
    7. Core Ratios Section    
    RAC $0.98 $1.05
    Core Ratio Payback Time Lifemonth 8 Lifemonth 4
    Core Ratio - 3 months 0.73 -
    Core Ratio - 12 months 1.31 -
    Core Ratio - 24 months - -
    Core Ratio - 36 months - -
    Revenue Retention - 3 months 51% 51%
    Revenue Retention - 12 months - 16%
    Revenue Retention - 24 months - -
    Revenue Retention - 36 months - -
    8. Revenue Retention Section    
    Opening ARR 0 280,325
    + New 467,879 3,001,602
    + Expansion 30,328 506,612
    + Reactivation 207,361 1,851,574
    - Churn -400,112 -3,647,207
    - Contraction -25,130 -464,315
    Ending ARR 280,325 1,529,792
    Net revenue Avg Retention 5% 7%
    Gross revenue Avg Retention 0% 0%
    9. Customer Retention Section    
    Opening customers 0 7,563
    + New 14,047 80,299
    + Expansion 671 4,446
    + Reactivation 8,069 33,452
    - Churn -14,553 -85,080
    - Contraction 0 -328
    Ending customers 7,563 36,234
    Gross customers Avg Retention 0% 1%
    Last 12 Months Financials
    Category LTM Jul 2023
    1. Customers Section  
    Customers 24,251
    Customers YoY Growth 1,076%
    New Customers 49,618
    New Customers YoY Growth 308%
    Annual Revenue / Customer $39
    Annual Revenue / Customer YoY Growth 16%
    2. P&L Section  
    ARR / Annualized Revenue $941,152
    Revenue $413,109
    Gross Profit $124,696
    S&M $148,518
    G&A $511,997
    R&D -
    EBITDA $-535,819
    3. Growth - YoY Section  
    ARR / Annualized Revenue -
    Revenue -
    Gross Profit -
    S&M -
    G&A -
    R&D -
    EBITDA -
    4. Growth - YoY (quarterly annualized) Section  
    ARR / Annualized Revenue 841%
    Revenue 841%
    Gross Profit 1,072%
    S&M 731%
    G&A -26%
    R&D -
    EBITDA -26%
    5. Ratios - As a % of Revenue Section  
    Gross Profit 30%
    S&M 36%
    G&A 124%
    R&D -
    EBITDA -130%
    6. Ratios - As a % of Gross Profit Section  
    Gross Profit 100%
    S&M 119%
    G&A 411%
    R&D -
    EBITDA -430%
    6. Unit Economics Section  
    Magic Number (Revenue Growth, trailing 3mo) 4.93
    Magic Number (Gross Profit, trailing 3mo) 1.68
    CAC $3
    Lifetime 1 yrs
    LTV $4
    LTV Over CAC 1.56
    7. Core Ratios Section  
    RAC $1.02
    Core Ratio Payback Time Lifemonth 5
    Core Ratio - 3 months 0.90
    Core Ratio - 12 months -
    Core Ratio - 24 months -
    Core Ratio - 36 months -
    Revenue Retention - 3 months 55%
    Revenue Retention - 12 months 13%
    Revenue Retention - 24 months -
    Revenue Retention - 36 months -
    8. Revenue Retention Section  
    Opening ARR 68,936
    + New 1,757,043
    + Expansion 332,358
    + Reactivation 1,026,227
    - Churn -2,027,804
    - Contraction -215,608
    Ending ARR 941,152
    Net revenue Avg Retention 6%
    Gross revenue Avg Retention 0%
    9. Customer Retention Section  
    Opening customers 2,062
    + New 49,618
    + Expansion 2,123
    + Reactivation 28,963
    - Churn -56,392
    - Contraction -52
    Ending customers 24,251
    Gross customers Avg Retention 0%