Financial Summary

deepdive.headline.com Primary

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    2022-04-12 10:03AM PT
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    2022-04-10 12:38PM PT
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    2021-03-23 10:12PM PT
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    2021-03-23 10:07PM PT
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    • Monthly Financial Summary
    Monthly Financials
    Category Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23
    1. Customers Section                                    
    Customers 64 194 317 329 322 420 533 498 664 890 893 1,205 1,134 1,329 1,505 1,739 1,609 1,816
    Customers YoY Growth - - - - - - - - - - - - 1,672% 585% 375% 429% 400% 332%
    New Customers 64 151 181 94 54 128 184 72 224 314 165 448 196 356 415 463 146 349
    New Customers YoY Growth - - - - - - - - - - - - 206% 136% 129% 393% 170% 173%
    Annual Revenue / Customer $1,261 $824 $679 $1,273 $1,095 $1,070 $978 $1,355 $1,185 $1,117 $1,310 $1,094 $1,465 $1,298 $1,187 $1,092 $1,279 $1,245
    Annual Revenue / Customer YoY Growth - - - - - - - - - - - - 16% 57% 75% -14% 17% 16%
    2. P&L Section                                    
    ARR / Annualized Revenue $80,673 $159,828 $215,224 $418,958 $352,516 $449,310 $521,136 $674,913 $786,894 $993,822 $1,170,020 $1,317,685 $1,660,952 $1,724,474 $1,786,598 $1,898,730 $2,058,621 $2,261,057
    Revenue $6,723 $13,319 $17,935 $34,913 $29,376 $37,442 $43,428 $56,243 $65,574 $82,819 $97,502 $109,807 $138,413 $143,706 $148,883 $158,228 $167,589 $178,768
    Gross Profit $5,412 $11,121 $13,972 $27,965 $24,588 $31,680 $37,140 $48,611 $52,525 $69,319 $85,158 $96,905 $123,409 $129,436 $124,615 $138,196 $152,472 $164,270
    S&M $21,346 $24,325 $23,249 $58,207 $29,709 $31,029 $33,808 $68,066 $67,958 $96,201 $91,045 $103,634 $173,903 $125,058 $98,002 $73,654 $96,957 $100,611
    G&A $9,365 $20,173 $20,792 $41,602 $51,109 $63,935 $79,697 $65,313 $77,738 $74,693 $104,091 $111,652 $76,290 $139,566 $170,204 $216,536 $210,913 $212,460
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA $-25,299 $-33,377 $-30,070 $-71,843 $-56,231 $-63,284 $-76,365 $-84,768 $-93,172 $-101,575 $-109,978 $-118,381 $-126,785 $-135,188 $-143,591 $-151,994 $-155,398 $-148,801
    3. Growth - YoY Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 1,959% 979% 730% 353% 484% 403%
    Revenue - - - - - - - - - - - - 1,959% 979% 730% 353% 470% 377%
    Gross Profit - - - - - - - - - - - - 2,180% 1,064% 792% 394% 520% 419%
    S&M - - - - - - - - - - - - 715% 414% 322% 27% 226% 224%
    G&A - - - - - - - - - - - - 715% 592% 719% 420% 313% 232%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 401% 305% 378% 112% 176% 135%
    4. Growth - YoY (quarterly annualized) Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 715% 545% 387% 189% 122% 109%
    Revenue - - - - - - - - - - - - 715% 545% 387% 189% 115% 88%
    Gross Profit - - - - - - - - - - - - 931% 715% 408% 172% 99% 111%
    S&M - - - - - - - - - - - - 535% 519% 247% -58% -80% -78%
    G&A - - - - - - - - - - - - 224% 166% 212% 955% 1,009% 655%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 161% 143% 128% 116% 98% 60%
    5. Ratios - As a % of Revenue Section                                    
    Gross Profit 81% 83% 78% 80% 84% 85% 86% 86% 80% 84% 87% 88% 89% 90% 84% 87% 91% 92%
    S&M 318% 183% 130% 167% 101% 83% 78% 121% 104% 116% 93% 94% 126% 87% 66% 47% 58% 56%
    G&A 139% 151% 116% 119% 174% 171% 184% 116% 119% 90% 107% 102% 55% 97% 114% 137% 126% 119%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -376% -251% -168% -206% -191% -169% -176% -151% -142% -123% -113% -108% -92% -94% -96% -96% -93% -83%
    6. Ratios - As a % of Gross Profit Section                                    
    Gross Profit 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
    S&M 394% 219% 166% 208% 121% 98% 91% 140% 129% 139% 107% 107% 141% 97% 79% 53% 64% 61%
    G&A 173% 181% 149% 149% 208% 202% 215% 134% 148% 108% 122% 115% 62% 108% 137% 157% 138% 129%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -467% -300% -215% -257% -229% -200% -206% -174% -177% -147% -129% -122% -103% -104% -115% -110% -102% -91%
    6. Unit Economics Section                                    
    Magic Number (Revenue Growth, trailing 3mo) - - - - - - - 1.66 1.5 1.63 1.71 1.72 1.54 1.46 1.42 1.42 1.24 1.09
    Magic Number (Gross Profit, trailing 3mo) - - - - - - - 1.54 1.28 1.33 1.41 1.56 1.47 1.42 1.28 1.17 0.98 1.15
    CAC - - - - - - - - - - - - $887 $351 $236 $159 $664 $288
    Lifetime - - - - - - - - - - - - 2 yrs 2 yrs 2 yrs 2 yrs 2 yrs 1 yrs
    LTV - - - - - - - - - - - - $55 $57 $51 $53 $56 $56
    LTV Over CAC - - - - - - - - - - - - 0.06 0.16 0.21 0.33 0.08 0.19
    7. Core Ratios Section                                    
    RAC $3.18 $2.88 $3.31 $3.43 $3.65 $3.17 $3.51 $3.58 $3.64 $3.71 $3.78 $3.85 $3.92 $3.98 $4.05 $4.12 $4.02 $4.17
    Core Ratio Payback Time Lifemonth 6 Lifemonth 5 Lifemonth 5 Lifemonth 14 Lifemonth 5 Lifemonth 6 Lifemonth 6 Lifemonth 10 Lifemonth 8 Lifemonth 8 Lifemonth 9 Lifemonth 9 Lifemonth 9 Lifemonth 9 Lifemonth 7 Lifemonth 6 Lifemonth 6 Lifemonth 8
    Core Ratio - 3 months 0.78 0.87 0.96 0.46 0.85 0.81 0.77 0.50 0.64 0.65 0.62 0.60 0.56 0.60 0.70 - - -
    Core Ratio - 12 months 2.11 2.60 2.36 0.97 2.52 2.25 - - - - - - - - - - - -
    Core Ratio - 24 months - - - - - - - - - - - - - - - - - -
    Core Ratio - 36 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 3 months - - - 63% 66% 91% 31% 86% 62% 76% 33% 49% 48% 46% 47% 48% 44% 67%
    Revenue Retention - 12 months - - - - - - - - - - - - 57% 65% 65% 21% 76% 53%
    Revenue Retention - 24 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 36 months - - - - - - - - - - - - - - - - - -
    8. Revenue Retention Section                                    
    Opening ARR 0 80,673 159,828 215,224 418,958 352,516 449,310 521,136 674,913 786,894 993,822 1,170,020 1,317,685 1,660,952 1,724,474 1,786,598 1,898,730 2,058,621
    + New 80,673 101,412 84,440 203,805 97,943 117,475 115,788 228,681 224,055 311,353 289,358 323,542 533,481 377,085 290,539 214,749 289,571 289,608
    + Expansion 0 2,124 5,633 3,241 9,297 2,365 4,305 6,096 2,864 13,272 13,042 15,841 9,296 13,065 18,384 7,930 19,776 13,306
    + Reactivation 0 373 988 569 1,631 415 755 1,069 502 2,328 2,287 2,778 1,631 2,291 3,224 1,391 3,468 2,334
    - Churn 0 -23,864 -33,306 -2,523 -171,420 -22,470 -47,219 -79,515 -114,242 -114,466 -123,028 -187,862 -197,248 -323,448 -242,324 -108,617 -144,641 -97,240
    - Contraction 0 -890 -2,359 -1,357 -3,894 -990 -1,803 -2,553 -1,199 -5,558 -5,462 -6,634 -3,893 -5,472 -7,699 -3,321 -8,282 -5,573
    Ending ARR 80,673 159,828 215,224 418,958 352,516 449,310 521,136 674,913 786,894 993,822 1,170,020 1,317,685 1,660,952 1,724,474 1,786,598 1,898,730 2,058,621 2,261,057
    Net revenue Avg Retention - 2% 9% 100% 0% 48% 29% 16% 11% 18% 23% 14% 15% 8% 18% 49% 43% 59%
    Gross revenue Avg Retention - 1% 5% 80% 0% 44% 25% 13% 11% 14% 19% 11% 14% 7% 15% 46% 37% 54%
    9. Customer Retention Section                                    
    Opening customers 0 64 194 317 329 322 420 533 498 664 890 893 1,205 1,134 1,329 1,505 1,739 1,609
    + New 64 151 181 94 54 128 184 72 224 314 165 448 196 356 415 463 146 349
    + Expansion 0 20 18 2 -1 15 17 -5 25 34 0 47 -11 29 26 35 -20 31
    + Reactivation 0 0 6 20 13 0 18 26 3 31 33 0 45 8 64 23 85 2
    - Churn 0 -21 -64 -102 -74 -30 -89 -133 -61 -119 -195 -136 -312 -169 -303 -252 -361 -144
    - Contraction 0 26 25 2 -1 20 23 -7 33 45 1 62 -14 39 35 47 -26 41
    Ending customers 64 194 317 329 322 420 533 498 664 890 893 1,205 1,134 1,329 1,505 1,739 1,609 1,816
    Gross customers Avg Retention - 1% 1% 1% 5% 31% 6% 3% 21% 9% 5% 14% 3% 14% 4% 11% 6% 32%
    Quarterly Financials
    Category 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4
    1. Customers Section            
    Customers 317 420 664 1,205 1,505 1,816
    Customers YoY Growth - - - - 375% 332%
    New Customers 396 276 480 927 967 958
    New Customers YoY Growth - - - - 129% 173%
    Annual Revenue / Customer $679 $1,070 $1,185 $1,094 $1,187 $1,245
    Annual Revenue / Customer YoY Growth - - - - 75% 16%
    2. P&L Section            
    ARR / Annualized Revenue $215,224 $449,310 $786,894 $1,317,685 $1,786,598 $2,261,057
    Revenue $37,977 $101,732 $165,245 $290,127 $431,002 $504,585
    Gross Profit $30,505 $84,233 $138,276 $251,382 $377,460 $454,938
    S&M $68,921 $118,945 $169,832 $290,880 $396,963 $271,223
    G&A $50,330 $156,646 $222,749 $290,436 $386,060 $639,909
    R&D - - - - - -
    EBITDA $-88,745 $-191,358 $-254,305 $-329,934 $-405,564 $-456,193
    3. Growth - YoY Section            
    ARR / Annualized Revenue - - - - 730% 403%
    Revenue - - - - 1,035% 396%
    Gross Profit - - - - 1,137% 440%
    S&M - - - - 476% 128%
    G&A - - - - 667% 309%
    R&D - - - - - -
    EBITDA - - - - 357% 138%
    4. Growth - YoY (quarterly annualized) Section            
    ARR / Annualized Revenue - - - - 387% 109%
    Revenue - - - - 387% 88%
    Gross Profit - - - - 408% 111%
    S&M - - - - 247% -78%
    G&A - - - - 212% 655%
    R&D - - - - - -
    EBITDA - - - - 128% 60%
    5. Ratios - As a % of Revenue Section            
    Gross Profit 80% 83% 84% 87% 88% 90%
    S&M 181% 117% 103% 100% 92% 54%
    G&A 133% 154% 135% 100% 90% 127%
    R&D - - - - - -
    EBITDA -234% -188% -154% -114% -94% -90%
    6. Ratios - As a % of Gross Profit Section            
    Gross Profit 100% 100% 100% 100% 100% 100%
    S&M 226% 141% 123% 116% 105% 60%
    G&A 165% 186% 161% 116% 102% 141%
    R&D - - - - - -
    EBITDA -291% -227% -184% -131% -107% -100%
    6. Unit Economics Section            
    Magic Number (Revenue Growth, trailing 3mo) - - 1.5 1.72 1.42 1.09
    Magic Number (Gross Profit, trailing 3mo) - - 1.28 1.56 1.28 1.15
    CAC $0 $0 $0 $0 $492 $370
    Lifetime 0 yrs 0 yrs 0 yrs 0 yrs 2 yrs 2 yrs
    LTV $0 $0 $0 $0 $54 $55
    LTV Over CAC 0 0 0 0 0.15 0.2
    7. Core Ratios Section            
    RAC $3.12 $3.42 $3.58 $3.78 $3.98 $4.1
    Core Ratio Payback Time Lifemonth 5 Lifemonth 6 Lifemonth 8 Lifemonth 9 Lifemonth 7 Lifemonth 8
    Core Ratio - 3 months 0.96 0.81 0.64 0.60 0.70 -
    Core Ratio - 12 months 2.36 2.25 - - - -
    Core Ratio - 24 months - - - - - -
    Core Ratio - 36 months - - - - - -
    Revenue Retention - 3 months - 91% 62% 49% 47% 67%
    Revenue Retention - 12 months - - - - 65% 53%
    Revenue Retention - 24 months - - - - - -
    Revenue Retention - 36 months - - - - - -
    8. Revenue Retention Section            
    Opening ARR 0 215,224 449,310 786,894 1,317,685 1,786,598
    + New 266,526 419,223 568,525 924,253 1,201,106 793,927
    + Expansion 7,757 14,904 13,264 42,154 40,745 41,012
    + Reactivation 1,361 2,614 2,326 7,394 7,146 7,193
    - Churn -57,170 -196,413 -240,976 -425,355 -763,020 -350,498
    - Contraction -3,249 -6,242 -5,555 -17,654 -17,064 -17,176
    Ending ARR 215,224 449,310 786,894 1,317,685 1,786,598 2,261,057
    Net revenue Avg Retention 6% 49% 19% 19% 14% 50%
    Gross revenue Avg Retention 3% 41% 16% 15% 12% 46%
    9. Customer Retention Section            
    Opening customers 0 317 420 664 1,205 1,505
    + New 396 276 480 927 967 958
    + Expansion 38 16 37 81 44 46
    + Reactivation 6 33 47 64 117 110
    - Churn -85 -206 -283 -450 -784 -757
    - Contraction 51 21 49 108 60 62
    Ending customers 317 420 664 1,205 1,505 1,816
    Gross customers Avg Retention 1% 12% 10% 9% 7% 17%
    Annual Financials
    Category 2022 2023
    1. Customers Section    
    Customers 420 1,816
    Customers YoY Growth - 332%
    New Customers 672 3,332
    New Customers YoY Growth - 173%
    Annual Revenue / Customer $1,070 $1,245
    Annual Revenue / Customer YoY Growth - 16%
    2. P&L Section    
    ARR / Annualized Revenue $449,310 $2,261,057
    Revenue $139,709 $1,390,959
    Gross Profit $114,738 $1,222,056
    S&M $187,866 $1,128,898
    G&A $206,976 $1,539,154
    R&D - -
    EBITDA $-280,103 $-1,445,996
    3. Growth - YoY Section    
    ARR / Annualized Revenue - 403%
    Revenue - 896%
    Gross Profit - 965%
    S&M - 501%
    G&A - 644%
    R&D - -
    EBITDA - 416%
    4. Growth - YoY (quarterly annualized) Section    
    ARR / Annualized Revenue - 109%
    Revenue - 88%
    Gross Profit - 111%
    S&M - -78%
    G&A - 655%
    R&D - -
    EBITDA - 60%
    5. Ratios - As a % of Revenue Section    
    Gross Profit - 88%
    S&M - 81%
    G&A - 111%
    R&D - -
    EBITDA - -104%
    6. Ratios - As a % of Gross Profit Section    
    Gross Profit - 100%
    S&M - 92%
    G&A - 126%
    R&D - -
    EBITDA - -118%
    6. Unit Economics Section    
    Magic Number (Revenue Growth, trailing 3mo) - 1.09
    Magic Number (Gross Profit, trailing 3mo) - 1.15
    CAC $0 $216
    Lifetime 0 yrs 1 yrs
    LTV $0 $27
    LTV Over CAC 0.0 0.09
    7. Core Ratios Section    
    RAC $3.27 $3.86
    Core Ratio Payback Time Lifemonth 6 Lifemonth 8
    Core Ratio - 3 months 0.81 -
    Core Ratio - 12 months 2.25 -
    Core Ratio - 24 months - -
    Core Ratio - 36 months - -
    Revenue Retention - 3 months 91% 67%
    Revenue Retention - 12 months - 53%
    Revenue Retention - 24 months - -
    Revenue Retention - 36 months - -
    8. Revenue Retention Section    
    Opening ARR 0 449,310
    + New 685,748 3,487,811
    + Expansion 22,661 137,176
    + Reactivation 3,975 24,060
    - Churn -253,583 -1,779,849
    - Contraction -9,490 -57,449
    Ending ARR 449,310 2,261,057
    Net revenue Avg Retention 27% 25%
    Gross revenue Avg Retention 22% 22%
    9. Customer Retention Section    
    Opening customers 0 420
    + New 672 3,332
    + Expansion 54 208
    + Reactivation 39 338
    - Churn -291 -2,274
    - Contraction 72 279
    Ending customers 420 1,816
    Gross customers Avg Retention 7% 11%
    Last 12 Months Financials
    Category LTM Jul 2023
    1. Customers Section  
    Customers 1,134
    Customers YoY Growth 1,672%
    New Customers 2,211
    New Customers YoY Growth 206%
    Annual Revenue / Customer $1,465
    Annual Revenue / Customer YoY Growth 16%
    2. P&L Section  
    ARR / Annualized Revenue $1,660,952
    Revenue $726,772
    Gross Profit $622,393
    S&M $801,134
    G&A $787,086
    R&D -
    EBITDA $-965,828
    3. Growth - YoY Section  
    ARR / Annualized Revenue -
    Revenue -
    Gross Profit -
    S&M -
    G&A -
    R&D -
    EBITDA -
    4. Growth - YoY (quarterly annualized) Section  
    ARR / Annualized Revenue 715%
    Revenue 715%
    Gross Profit 931%
    S&M 535%
    G&A 224%
    R&D -
    EBITDA 161%
    5. Ratios - As a % of Revenue Section  
    Gross Profit 86%
    S&M 110%
    G&A 108%
    R&D -
    EBITDA -133%
    6. Ratios - As a % of Gross Profit Section  
    Gross Profit 100%
    S&M 129%
    G&A 126%
    R&D -
    EBITDA -155%
    6. Unit Economics Section  
    Magic Number (Revenue Growth, trailing 3mo) 1.54
    Magic Number (Gross Profit, trailing 3mo) 1.47
    CAC $887
    Lifetime 2 yrs
    LTV $55
    LTV Over CAC 0.06
    7. Core Ratios Section  
    RAC $3.54
    Core Ratio Payback Time Lifemonth 9
    Core Ratio - 3 months 0.56
    Core Ratio - 12 months -
    Core Ratio - 24 months -
    Core Ratio - 36 months -
    Revenue Retention - 3 months 48%
    Revenue Retention - 12 months 57%
    Revenue Retention - 24 months -
    Revenue Retention - 36 months -
    8. Revenue Retention Section  
    Opening ARR 80,673
    + New 2,631,333
    + Expansion 87,375
    + Reactivation 15,325
    - Churn -1,117,163
    - Contraction -36,593
    Ending ARR 1,660,952
    Net revenue Avg Retention 24%
    Gross revenue Avg Retention 20%
    9. Customer Retention Section  
    Opening customers 64
    + New 2,211
    + Expansion 161
    + Reactivation 195
    - Churn -1,336
    - Contraction 215
    Ending customers 1,134
    Gross customers Avg Retention 8%