Financial Summary

deepdive.headline.com

  • SMB Demo

    2022-04-12 10:03AM PT
    Primary
    Monthly
    Subscription Analysis

  • Activity Demo

    2022-04-10 12:38PM PT
    Monthly
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  • Consumer Demo

    2021-03-23 10:12PM PT
    Monthly
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  • Enterprise Demo

    2021-03-23 10:07PM PT
    Monthly
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    • Monthly Financial Summary
    Monthly Financials
    Category Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23
    1. Customers Section                                    
    Customers 64 194 317 329 322 420 533 498 664 890 893 1,205 1,134 1,329 1,505 1,739 1,609 1,816
    Customers YoY Growth - - - - - - - - - - - - 1,672% 585% 375% 429% 400% 332%
    New Customers 64 151 181 94 54 128 184 72 224 314 165 448 196 356 415 463 146 349
    New Customers YoY Growth - - - - - - - - - - - - 206% 136% 129% 393% 170% 173%
    Annual Revenue / Customer $1,261 $824 $679 $1,273 $1,095 $1,070 $978 $1,355 $1,185 $1,117 $1,310 $1,094 $1,465 $1,298 $1,187 $1,092 $1,279 $1,245
    Annual Revenue / Customer YoY Growth - - - - - - - - - - - - 16% 57% 75% -14% 17% 16%
    2. P&L Section                                    
    ARR / Annualized Revenue $80,673 $159,828 $215,224 $418,958 $352,516 $449,310 $521,136 $674,913 $786,894 $993,822 $1,170,020 $1,317,685 $1,660,952 $1,724,474 $1,786,598 $1,898,730 $2,058,621 $2,261,057
    Revenue $6,723 $13,319 $17,935 $34,913 $29,376 $37,442 $43,428 $56,243 $65,574 $82,819 $97,502 $109,807 $138,413 $143,706 $148,883 $158,228 $167,589 $178,768
    Gross Profit $5,412 $11,121 $13,972 $27,965 $24,588 $31,680 $37,140 $48,611 $52,525 $69,319 $85,158 $96,905 $123,409 $129,436 $124,615 $138,196 $152,472 $164,270
    S&M $21,346 $24,325 $23,249 $58,207 $29,709 $31,029 $33,808 $68,066 $67,958 $96,201 $91,045 $103,634 $173,903 $125,058 $98,002 $73,654 $96,957 $100,611
    G&A $9,365 $20,173 $20,792 $41,602 $51,109 $63,935 $79,697 $65,313 $77,738 $74,693 $104,091 $111,652 $76,290 $139,566 $170,204 $216,536 $210,913 $212,460
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA $-25,299 $-33,377 $-30,070 $-71,843 $-56,231 $-63,284 $-76,365 $-84,768 $-93,172 $-101,575 $-109,978 $-118,381 $-126,785 $-135,188 $-143,591 $-151,994 $-155,398 $-148,801
    3. Growth - YoY Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 1,959% 979% 730% 353% 484% 403%
    Revenue - - - - - - - - - - - - 1,959% 979% 730% 353% 470% 377%
    Gross Profit - - - - - - - - - - - - 2,180% 1,064% 792% 394% 520% 419%
    S&M - - - - - - - - - - - - 715% 414% 322% 27% 226% 224%
    G&A - - - - - - - - - - - - 715% 592% 719% 420% 313% 232%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 401% 305% 378% 112% 176% 135%
    4. Growth - YoY (quarterly annualized) Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 715% 545% 387% 189% 122% 109%
    Revenue - - - - - - - - - - - - 715% 545% 387% 189% 115% 88%
    Gross Profit - - - - - - - - - - - - 931% 715% 408% 172% 99% 111%
    S&M - - - - - - - - - - - - 535% 519% 247% -58% -80% -78%
    G&A - - - - - - - - - - - - 224% 166% 212% 955% 1,009% 655%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 161% 143% 128% 116% 98% 60%
    5. Ratios - As a % of Revenue Section                                    
    Gross Profit 81% 83% 78% 80% 84% 85% 86% 86% 80% 84% 87% 88% 89% 90% 84% 87% 91% 92%
    S&M 318% 183% 130% 167% 101% 83% 78% 121% 104% 116% 93% 94% 126% 87% 66% 47% 58% 56%
    G&A 139% 151% 116% 119% 174% 171% 184% 116% 119% 90% 107% 102% 55% 97% 114% 137% 126% 119%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -376% -251% -168% -206% -191% -169% -176% -151% -142% -123% -113% -108% -92% -94% -96% -96% -93% -83%
    6. Ratios - As a % of Gross Profit Section                                    
    Gross Profit 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
    S&M 394% 219% 166% 208% 121% 98% 91% 140% 129% 139% 107% 107% 141% 97% 79% 53% 64% 61%
    G&A 173% 181% 149% 149% 208% 202% 215% 134% 148% 108% 122% 115% 62% 108% 137% 157% 138% 129%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -467% -300% -215% -257% -229% -200% -206% -174% -177% -147% -129% -122% -103% -104% -115% -110% -102% -91%
    6. Unit Economics Section                                    
    Magic Number (Revenue Growth, trailing 3mo) - - - - - - - 1.66 1.5 1.63 1.71 1.72 1.54 1.46 1.42 1.42 1.24 1.09
    Magic Number (Gross Profit, trailing 3mo) - - - - - - - 1.54 1.28 1.33 1.41 1.56 1.47 1.42 1.28 1.17 0.98 1.15
    CAC - - - - - - - - - - - - $887 $351 $236 $159 $664 $288
    Lifetime - - - - - - - - - - - - 2 yrs 2 yrs 2 yrs 2 yrs 2 yrs 1 yrs
    LTV - - - - - - - - - - - - $55 $57 $51 $53 $56 $56
    LTV Over CAC - - - - - - - - - - - - 0.06 0.16 0.21 0.33 0.08 0.19
    7. Core Ratios Section                                    
    RAC $3.18 $2.88 $3.31 $3.43 $3.65 $3.17 $3.51 $3.58 $3.64 $3.71 $3.78 $3.85 $3.92 $3.98 $4.05 $4.12 $4.02 $4.17
    Core Ratio Payback Time Lifemonth 6 Lifemonth 5 Lifemonth 5 Lifemonth 14 Lifemonth 5 Lifemonth 6 Lifemonth 6 Lifemonth 10 Lifemonth 8 Lifemonth 8 Lifemonth 9 Lifemonth 9 Lifemonth 9 Lifemonth 9 Lifemonth 7 Lifemonth 6 Lifemonth 6 Lifemonth 8
    Core Ratio - 3 months 0.78 0.87 0.96 0.46 0.85 0.81 0.77 0.50 0.64 0.65 0.62 0.60 0.56 0.60 0.70 - - -
    Core Ratio - 12 months 2.11 2.60 2.36 0.97 2.52 2.25 - - - - - - - - - - - -
    Core Ratio - 24 months - - - - - - - - - - - - - - - - - -
    Core Ratio - 36 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 3 months - - - 63% 66% 91% 31% 86% 62% 76% 33% 49% 48% 46% 47% 48% 44% 67%
    Revenue Retention - 12 months - - - - - - - - - - - - 57% 65% 65% 21% 76% 53%
    Revenue Retention - 24 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 36 months - - - - - - - - - - - - - - - - - -
    8. Revenue Retention Section                                    
    Opening ARR 0 68,936 116,510 165,035 198,603 226,794 280,325 277,032 332,531 441,418 568,163 629,348 780,396 941,152 926,352 932,836 1,124,711 1,235,222
    + New 68,936 79,612 70,945 63,242 77,699 107,445 75,615 126,169 162,633 215,306 171,332 296,977 310,068 182,471 196,509 336,552 360,118 567,854
    + Expansion 0 0 0 5,120 11,762 13,446 9,712 22,206 27,614 42,826 50,467 68,165 81,040 25,254 17,051 40,568 70,671 51,039
    + Reactivation 0 8,368 71,657 36,012 37,319 54,004 28,567 57,080 165,476 132,069 86,826 174,728 174,120 149,286 93,867 297,719 181,156 310,680
    - Churn 0 -39,584 -88,276 -70,762 -86,997 -114,493 -105,600 -135,666 -199,200 -240,247 -221,516 -347,457 -378,007 -309,461 -281,870 -428,147 -450,324 -549,713
    - Contraction 0 -821 -5,802 -44 -11,591 -6,871 -11,587 -14,290 -47,636 -23,210 -25,924 -41,366 -26,464 -62,349 -19,072 -54,817 -51,109 -86,490
    Ending ARR 68,936 116,510 165,035 198,603 226,794 280,325 277,032 332,531 441,418 568,163 629,348 780,396 941,152 926,352 932,836 1,124,711 1,235,222 1,529,792
    Net revenue Avg Retention - 0% 8% 9% 3% 4% 2% 3% 12% 7% 8% 4% 8% 6% 6% 13% 5% 5%
    Gross revenue Avg Retention - 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0%
    9. Customer Retention Section                                    
    Opening customers 0 2,062 3,543 4,840 5,998 6,237 7,563 7,562 9,014 12,226 15,348 16,930 20,541 24,251 23,194 23,004 28,112 30,721
    + New 2,062 2,456 2,145 2,208 2,177 2,999 2,149 3,593 4,594 6,033 4,712 8,148 8,404 4,826 5,139 8,796 9,308 14,597
    + Expansion 0 351 78 49 115 78 36 66 45 223 223 408 451 287 296 435 730 1,246
    + Reactivation 0 126 1,699 1,317 2,651 2,276 1,115 1,693 3,539 4,091 2,174 3,963 4,319 2,637 2,016 6,654 603 648
    - Churn 0 -1,101 -2,547 -2,367 -4,589 -3,949 -3,265 -3,834 -4,921 -7,002 -5,304 -8,500 -9,013 -8,520 -7,345 -10,342 -7,302 -9,732
    - Contraction 0 0 0 0 0 0 0 0 -30 -22 0 0 0 -36 -20 -72 -61 -87
    Ending customers 2,062 3,543 4,840 5,998 6,237 7,563 7,562 9,014 12,226 15,348 16,930 20,541 24,251 23,194 23,004 28,112 30,721 36,234
    Gross customers Avg Retention - 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% 1% 0% 3% 1%
    Quarterly Financials
    Category 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4
    1. Customers Section            
    Customers 317 420 664 1,205 1,505 1,816
    Customers YoY Growth - - - - 375% 332%
    New Customers 396 276 480 927 967 958
    New Customers YoY Growth - - - - 129% 173%
    Annual Revenue / Customer $679 $1,070 $1,185 $1,094 $1,187 $1,245
    Annual Revenue / Customer YoY Growth - - - - 75% 16%
    2. P&L Section            
    ARR / Annualized Revenue $215,224 $449,310 $786,894 $1,317,685 $1,786,598 $2,261,057
    Revenue $37,977 $101,732 $165,245 $290,127 $431,002 $504,585
    Gross Profit $30,505 $84,233 $138,276 $251,382 $377,460 $454,938
    S&M $68,921 $118,945 $169,832 $290,880 $396,963 $271,223
    G&A $50,330 $156,646 $222,749 $290,436 $386,060 $639,909
    R&D - - - - - -
    EBITDA $-88,745 $-191,358 $-254,305 $-329,934 $-405,564 $-456,193
    3. Growth - YoY Section            
    ARR / Annualized Revenue - - - - 730% 403%
    Revenue - - - - 1,035% 396%
    Gross Profit - - - - 1,137% 440%
    S&M - - - - 476% 128%
    G&A - - - - 667% 309%
    R&D - - - - - -
    EBITDA - - - - 357% 138%
    4. Growth - YoY (quarterly annualized) Section            
    ARR / Annualized Revenue - - - - 387% 109%
    Revenue - - - - 387% 88%
    Gross Profit - - - - 408% 111%
    S&M - - - - 247% -78%
    G&A - - - - 212% 655%
    R&D - - - - - -
    EBITDA - - - - 128% 60%
    5. Ratios - As a % of Revenue Section            
    Gross Profit 80% 83% 84% 87% 88% 90%
    S&M 181% 117% 103% 100% 92% 54%
    G&A 133% 154% 135% 100% 90% 127%
    R&D - - - - - -
    EBITDA -234% -188% -154% -114% -94% -90%
    6. Ratios - As a % of Gross Profit Section            
    Gross Profit 100% 100% 100% 100% 100% 100%
    S&M 226% 141% 123% 116% 105% 60%
    G&A 165% 186% 161% 116% 102% 141%
    R&D - - - - - -
    EBITDA -291% -227% -184% -131% -107% -100%
    6. Unit Economics Section            
    Magic Number (Revenue Growth, trailing 3mo) - - 1.5 1.72 1.42 1.09
    Magic Number (Gross Profit, trailing 3mo) - - 1.28 1.56 1.28 1.15
    CAC $0 $0 $0 $0 $492 $370
    Lifetime 0 yrs 0 yrs 0 yrs 0 yrs 2 yrs 2 yrs
    LTV $0 $0 $0 $0 $54 $55
    LTV Over CAC 0 0 0 0 0.15 0.2
    7. Core Ratios Section            
    RAC $3.12 $3.42 $3.58 $3.78 $3.98 $4.1
    Core Ratio Payback Time Lifemonth 5 Lifemonth 6 Lifemonth 8 Lifemonth 9 Lifemonth 7 Lifemonth 8
    Core Ratio - 3 months 0.96 0.81 0.64 0.60 0.70 -
    Core Ratio - 12 months 2.36 2.25 - - - -
    Core Ratio - 24 months - - - - - -
    Core Ratio - 36 months - - - - - -
    Revenue Retention - 3 months - 91% 62% 49% 47% 67%
    Revenue Retention - 12 months - - - - 65% 53%
    Revenue Retention - 24 months - - - - - -
    Revenue Retention - 36 months - - - - - -
    8. Revenue Retention Section            
    Opening ARR 0 165,035 280,325 441,418 780,396 932,836
    + New 219,492 248,387 364,417 683,615 689,047 1,264,523
    + Expansion 0 30,328 59,532 161,459 123,345 162,277
    + Reactivation 80,025 127,335 251,124 393,623 417,273 789,555
    - Churn -127,860 -272,252 -440,466 -809,219 -969,338 -1,428,184
    - Contraction -6,624 -18,507 -73,513 -90,500 -107,886 -192,416
    Ending ARR 165,035 280,325 441,418 780,396 932,836 1,529,792
    Net revenue Avg Retention 4% 5% 6% 6% 7% 8%
    Gross revenue Avg Retention 0% 0% 0% 0% 0% 0%
    9. Customer Retention Section            
    Opening customers 0 4,840 7,563 12,226 20,541 23,004
    + New 6,663 7,384 10,336 18,893 18,369 32,701
    + Expansion 429 242 147 854 1,034 2,411
    + Reactivation 1,825 6,244 6,347 10,228 8,972 7,905
    - Churn -3,648 -10,905 -12,020 -20,806 -24,878 -27,376
    - Contraction 0 0 -30 -22 -56 -220
    Ending customers 4,840 7,563 12,226 20,541 23,004 36,234
    Gross customers Avg Retention 0% 0% 0% 0% 1% 1%
    Annual Financials
    Category 2022 2023
    1. Customers Section    
    Customers 420 1,816
    Customers YoY Growth - 332%
    New Customers 672 3,332
    New Customers YoY Growth - 173%
    Annual Revenue / Customer $1,070 $1,245
    Annual Revenue / Customer YoY Growth - 16%
    2. P&L Section    
    ARR / Annualized Revenue $449,310 $2,261,057
    Revenue $139,709 $1,390,959
    Gross Profit $114,738 $1,222,056
    S&M $187,866 $1,128,898
    G&A $206,976 $1,539,154
    R&D - -
    EBITDA $-280,103 $-1,445,996
    3. Growth - YoY Section    
    ARR / Annualized Revenue - 403%
    Revenue - 896%
    Gross Profit - 965%
    S&M - 501%
    G&A - 644%
    R&D - -
    EBITDA - 416%
    4. Growth - YoY (quarterly annualized) Section    
    ARR / Annualized Revenue - 109%
    Revenue - 88%
    Gross Profit - 111%
    S&M - -78%
    G&A - 655%
    R&D - -
    EBITDA - 60%
    5. Ratios - As a % of Revenue Section    
    Gross Profit - 88%
    S&M - 81%
    G&A - 111%
    R&D - -
    EBITDA - -104%
    6. Ratios - As a % of Gross Profit Section    
    Gross Profit - 100%
    S&M - 92%
    G&A - 126%
    R&D - -
    EBITDA - -118%
    6. Unit Economics Section    
    Magic Number (Revenue Growth, trailing 3mo) - 1.09
    Magic Number (Gross Profit, trailing 3mo) - 1.15
    CAC $0 $216
    Lifetime 0 yrs 1 yrs
    LTV $0 $27
    LTV Over CAC 0.0 0.09
    7. Core Ratios Section    
    RAC $3.27 $3.86
    Core Ratio Payback Time Lifemonth 6 Lifemonth 8
    Core Ratio - 3 months 0.81 -
    Core Ratio - 12 months 2.25 -
    Core Ratio - 24 months - -
    Core Ratio - 36 months - -
    Revenue Retention - 3 months 91% 67%
    Revenue Retention - 12 months - 53%
    Revenue Retention - 24 months - -
    Revenue Retention - 36 months - -
    8. Revenue Retention Section    
    Opening ARR 0 280,325
    + New 467,879 3,001,602
    + Expansion 30,328 506,612
    + Reactivation 207,361 1,851,574
    - Churn -400,112 -3,647,207
    - Contraction -25,130 -464,315
    Ending ARR 280,325 1,529,792
    Net revenue Avg Retention 5% 7%
    Gross revenue Avg Retention 0% 0%
    9. Customer Retention Section    
    Opening customers 0 7,563
    + New 14,047 80,299
    + Expansion 671 4,446
    + Reactivation 8,069 33,452
    - Churn -14,553 -85,080
    - Contraction 0 -328
    Ending customers 7,563 36,234
    Gross customers Avg Retention 0% 1%
    Last 12 Months Financials
    Category LTM Jul 2023
    1. Customers Section  
    Customers 1,134
    Customers YoY Growth 1,672%
    New Customers 2,211
    New Customers YoY Growth 206%
    Annual Revenue / Customer $1,465
    Annual Revenue / Customer YoY Growth 16%
    2. P&L Section  
    ARR / Annualized Revenue $1,660,952
    Revenue $726,772
    Gross Profit $622,393
    S&M $801,134
    G&A $787,086
    R&D -
    EBITDA $-965,828
    3. Growth - YoY Section  
    ARR / Annualized Revenue -
    Revenue -
    Gross Profit -
    S&M -
    G&A -
    R&D -
    EBITDA -
    4. Growth - YoY (quarterly annualized) Section  
    ARR / Annualized Revenue 715%
    Revenue 715%
    Gross Profit 931%
    S&M 535%
    G&A 224%
    R&D -
    EBITDA 161%
    5. Ratios - As a % of Revenue Section  
    Gross Profit 86%
    S&M 110%
    G&A 108%
    R&D -
    EBITDA -133%
    6. Ratios - As a % of Gross Profit Section  
    Gross Profit 100%
    S&M 129%
    G&A 126%
    R&D -
    EBITDA -155%
    6. Unit Economics Section  
    Magic Number (Revenue Growth, trailing 3mo) 1.54
    Magic Number (Gross Profit, trailing 3mo) 1.47
    CAC $887
    Lifetime 2 yrs
    LTV $55
    LTV Over CAC 0.06
    7. Core Ratios Section  
    RAC $3.54
    Core Ratio Payback Time Lifemonth 9
    Core Ratio - 3 months 0.56
    Core Ratio - 12 months -
    Core Ratio - 24 months -
    Core Ratio - 36 months -
    Revenue Retention - 3 months 48%
    Revenue Retention - 12 months 57%
    Revenue Retention - 24 months -
    Revenue Retention - 36 months -
    8. Revenue Retention Section  
    Opening ARR 68,936
    + New 1,757,043
    + Expansion 332,358
    + Reactivation 1,026,227
    - Churn -2,027,804
    - Contraction -215,608
    Ending ARR 941,152
    Net revenue Avg Retention 6%
    Gross revenue Avg Retention 0%
    9. Customer Retention Section  
    Opening customers 2,062
    + New 49,618
    + Expansion 2,123
    + Reactivation 28,963
    - Churn -56,392
    - Contraction -52
    Ending customers 24,251
    Gross customers Avg Retention 0%