Financial Summary

deepdive.headline.com

  • SMB Demo

    2022-04-12 10:03AM PT
    Primary
    Monthly
    Subscription Analysis

  • Activity Demo

    2022-04-10 12:38PM PT
    Monthly
    Subscription Analysis

  • Consumer Demo

    2021-03-23 10:12PM PT
    Monthly
    Subscription Analysis

  • Enterprise Demo

    2021-03-23 10:07PM PT
    Monthly
    Subscription Analysis
    • Monthly Financial Summary
    Monthly Financials
    Category Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23
    1. Customers Section                                    
    Customers 12 22 27 29 37 42 45 44 56 56 57 63 65 68 70 75 80 90
    Customers YoY Growth - - - - - - - - - - - - 442% 209% 159% 159% 116% 114%
    New Customers 12 10 5 3 9 9 3 1 12 2 3 7 2 6 4 6 7 10
    New Customers YoY Growth - - - - - - - - - - - - -83% -40% -20% 100% -22% 11%
    Annual Revenue / Customer $16,520 $13,123 $12,495 $12,492 $11,015 $11,867 $11,439 $11,837 $10,945 $10,951 $11,496 $11,689 $12,000 $12,509 $12,772 $13,109 $13,324 $13,868
    Annual Revenue / Customer YoY Growth - - - - - - - - - - - - -27% -5% 2% 5% 21% 17%
    2. P&L Section                                    
    ARR / Annualized Revenue $198,238 $288,699 $337,359 $362,260 $407,573 $498,432 $514,767 $520,835 $612,929 $613,243 $655,269 $736,429 $780,003 $850,590 $894,012 $983,173 $1,065,915 $1,248,129
    Revenue $16,520 $24,058 $28,113 $30,188 $33,964 $41,536 $42,897 $43,403 $51,077 $51,104 $54,606 $61,369 $65,000 $70,883 $74,501 $81,931 $88,826 $104,011
    Gross Profit $13,177 $19,666 $23,203 $24,835 $29,116 $36,302 $35,841 $36,340 $42,112 $40,905 $43,409 $50,509 $54,445 $58,763 $62,450 $69,175 $76,814 $92,148
    S&M $12,423 $42,215 $23,785 $16,895 $42,189 $53,234 $9,874 $18,252 $51,421 $5,190 $30,929 $24,311 $8,711 $42,850 $9,219 $32,991 $30,573 $41,821
    G&A $33,154 $14,883 $39,778 $52,631 $35,598 $35,719 $82,598 $78,699 $55,282 $104,286 $85,031 $102,729 $126,245 $100,404 $141,702 $128,635 $142,672 $150,738
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA $-32,400 $-37,432 $-40,360 $-44,691 $-48,671 $-52,651 $-56,631 $-60,611 $-64,591 $-68,571 $-72,551 $-76,531 $-80,511 $-84,491 $-88,471 $-92,451 $-96,431 $-100,411
    3. Growth - YoY Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 293% 195% 165% 171% 162% 150%
    Revenue - - - - - - - - - - - - 293% 195% 165% 171% 162% 150%
    Gross Profit - - - - - - - - - - - - 313% 199% 169% 179% 164% 154%
    S&M - - - - - - - - - - - - -30% 2% -61% 95% -28% -21%
    G&A - - - - - - - - - - - - 281% 575% 256% 144% 301% 322%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 148% 126% 119% 107% 98% 91%
    4. Growth - YoY (quarterly annualized) Section                                    
    ARR / Annualized Revenue - - - - - - - - - - - - 139% 151% 151% 149% 139% 191%
    Revenue - - - - - - - - - - - - 139% 151% 151% 149% 139% 191%
    Gross Profit - - - - - - - - - - - - 139% 181% 188% 171% 163% 238%
    S&M - - - - - - - - - - - - -47% -44% 2% 213% -15% 804%
    G&A - - - - - - - - - - - - 202% 229% 153% 94% 147% 72%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA - - - - - - - - - - - - 97% 90% 84% 79% 74% 70%
    5. Ratios - As a % of Revenue Section                                    
    Gross Profit 80% 82% 83% 82% 86% 87% 84% 84% 82% 80% 79% 82% 84% 83% 84% 84% 86% 89%
    S&M 75% 175% 85% 56% 124% 128% 23% 42% 101% 10% 57% 40% 13% 60% 12% 40% 34% 40%
    G&A 201% 62% 141% 174% 105% 86% 193% 181% 108% 204% 156% 167% 194% 142% 190% 157% 161% 145%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -196% -156% -144% -148% -143% -127% -132% -140% -126% -134% -133% -125% -124% -119% -119% -113% -109% -97%
    6. Ratios - As a % of Gross Profit Section                                    
    Gross Profit 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
    S&M 94% 215% 103% 68% 145% 147% 28% 50% 122% 13% 71% 48% 16% 73% 15% 48% 40% 45%
    G&A 252% 76% 171% 212% 122% 98% 230% 217% 131% 255% 196% 203% 232% 171% 227% 186% 186% 164%
    R&D - - - - - - - - - - - - - - - - - -
    EBITDA -246% -190% -174% -180% -167% -145% -158% -167% -153% -168% -167% -152% -148% -144% -142% -134% -126% -109%
    6. Unit Economics Section                                    
    Magic Number (Revenue Growth, trailing 3mo) - - - - - - - 1.75 1.6 1.46 1.33 1.97 2.22 2.14 2.85 2.18 2.64 2.45
    Magic Number (Gross Profit, trailing 3mo) - - - - - - - 1.55 1.21 0.97 0.82 1.36 1.82 1.97 2.69 1.98 2.46 2.38
    CAC $8,535 $4,222 $4,757 $5,632 $4,688 $5,915 - - - - - - - - - - - -
    Lifetime 13 yrs 10 yrs 5 yrs 1 yrs 3 yrs 5 yrs - - - - - - - - - - - -
    LTV $182,205 $71,278 $36,323 $8,549 $13,997 $24,387 - - - - - - - - - - - -
    LTV Over CAC 21.35 16.88 7.64 1.52 2.99 4.12 - - - - - - - - - - - -
    7. Core Ratios Section                                    
    RAC $0.76 $5.61 $5.2 $6.2 $6.81 $8.21 $8.8 $7.8 $6.41 $6.8 $7.41 $6.21 $5.61 $5.21 $4.21 $5.81 $6.01 $6.41
    Core Ratio Payback Time Lifemonth 8 Lifemonth 8 Lifemonth 8 Lifemonth 12 Lifemonth 13 Lifemonth 14 Lifemonth 17 Lifemonth 11 Lifemonth 7 Lifemonth 13 Lifemonth 9 Lifemonth 7 Lifemonth 7 Lifemonth 6 Lifemonth 4 Lifemonth 6 Lifemonth 7 Lifemonth 7
    Core Ratio - 3 months 0.51 0.56 0.56 0.40 0.36 0.35 0.35 0.33 0.55 0.30 0.42 0.64 0.59 0.64 1.05 - - -
    Core Ratio - 12 months 1.86 1.83 1.66 1.08 1.06 0.97 - - - - - - - - - - - -
    Core Ratio - 24 months - - - - - - - - - - - - - - - - - -
    Core Ratio - 36 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 3 months - - - 96% 91% 77% 74% 65% 74% 75% 52% 129% 53% 68% 135% 100% 100% 133%
    Revenue Retention - 12 months - - - - - - - - - - - - 118% 96% 83% 53% 62% 62%
    Revenue Retention - 24 months - - - - - - - - - - - - - - - - - -
    Revenue Retention - 36 months - - - - - - - - - - - - - - - - - -
    8. Revenue Retention Section                                    
    Opening ARR 0 198,238 288,699 337,359 362,260 407,573 498,432 514,767 520,835 612,929 613,243 655,269 736,429 780,003 850,590 894,012 983,173 1,065,915
    + New 198,238 90,461 54,889 32,701 74,451 77,903 13,465 28,080 96,414 9,160 50,154 47,053 18,665 98,883 26,340 68,256 61,146 78,414
    + Expansion 0 0 0 2,648 11,270 9,749 1,729 7,903 16,371 1,822 14,773 37,802 10,460 13,685 20,285 49,028 45,599 116,248
    + Reactivation 0 97,859 55,440 31,045 43,688 123,940 17,144 12,704 98,099 5,619 42,763 57,684 52,482 109,453 34,595 62,990 92,992 64,128
    - Churn 0 -90,461 -61,415 -36,614 -79,335 -108,796 -14,478 -34,394 -107,582 -11,842 -58,680 -57,363 -31,656 -141,838 -33,508 -81,426 -107,683 -64,427
    - Contraction 0 -7,398 -254 -4,878 -4,761 -11,938 -1,525 -8,225 -11,208 -4,443 -6,986 -4,016 -6,378 -9,597 -4,290 -9,687 -9,313 -12,149
    Ending ARR 198,238 288,699 337,359 362,260 407,573 498,432 514,767 520,835 612,929 613,243 655,269 736,429 780,003 850,590 894,012 983,173 1,065,915 1,248,129
    Net revenue Avg Retention - 100% 77% 76% 37% 146% 107% 59% 90% 84% 85% 184% 149% 64% 127% 132% 130% 305%
    Gross revenue Avg Retention - 0% 6% 21% 4% 1% 68% 35% 4% 72% 26% 31% 53% 8% 58% 28% 22% 41%
    9. Customer Retention Section                                    
    Opening customers 0 12 22 27 29 37 42 45 44 56 56 57 63 65 68 70 75 80
    + New 12 10 5 3 9 9 3 1 12 2 3 7 2 6 4 6 7 10
    + Expansion 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1
    + Reactivation 0 4 6 2 18 8 5 1 13 0 1 6 2 8 4 6 1 7
    - Churn 0 -4 -6 -3 -19 -12 -5 -1 -13 -2 -3 -7 -2 -11 -6 -7 -3 -7
    - Contraction 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
    Ending customers 12 22 27 29 37 42 45 44 56 56 57 63 65 68 70 75 80 90
    Gross customers Avg Retention - 1% 2% 24% 0% 1% 22% 76% 1% 65% 52% 21% 68% 11% 33% 28% 61% 33%
    Quarterly Financials
    Category 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4
    1. Customers Section            
    Customers 27 42 56 63 70 90
    Customers YoY Growth - - - - 159% 114%
    New Customers 27 21 16 12 12 23
    New Customers YoY Growth - - - - -20% 11%
    Annual Revenue / Customer $12,495 $11,867 $10,945 $11,689 $12,772 $13,868
    Annual Revenue / Customer YoY Growth - - - - 2% 17%
    2. P&L Section            
    ARR / Annualized Revenue $337,359 $498,432 $612,929 $736,429 $894,012 $1,248,129
    Revenue $68,691 $105,688 $137,377 $167,079 $210,384 $274,768
    Gross Profit $56,046 $90,253 $114,293 $134,823 $175,658 $238,137
    S&M $78,423 $112,318 $79,547 $60,430 $60,780 $105,385
    G&A $87,815 $123,948 $216,579 $292,046 $368,351 $422,045
    R&D - - - - - -
    EBITDA $-110,192 $-146,013 $-181,833 $-217,653 $-253,473 $-289,293
    3. Growth - YoY Section            
    ARR / Annualized Revenue - - - - 165% 150%
    Revenue - - - - 206% 160%
    Gross Profit - - - - 213% 164%
    S&M - - - - -22% -6%
    G&A - - - - 319% 241%
    R&D - - - - - -
    EBITDA - - - - 130% 98%
    4. Growth - YoY (quarterly annualized) Section            
    ARR / Annualized Revenue - - - - 151% 191%
    Revenue - - - - 151% 191%
    Gross Profit - - - - 188% 238%
    S&M - - - - 2% 804%
    G&A - - - - 153% 72%
    R&D - - - - - -
    EBITDA - - - - 84% 70%
    5. Ratios - As a % of Revenue Section            
    Gross Profit 82% 85% 83% 81% 83% 87%
    S&M 114% 106% 58% 36% 29% 38%
    G&A 128% 117% 158% 175% 175% 154%
    R&D - - - - - -
    EBITDA -160% -138% -132% -130% -120% -105%
    6. Ratios - As a % of Gross Profit Section            
    Gross Profit 100% 100% 100% 100% 100% 100%
    S&M 140% 124% 70% 45% 35% 44%
    G&A 157% 137% 189% 217% 210% 177%
    R&D - - - - - -
    EBITDA -197% -162% -159% -161% -144% -121%
    6. Unit Economics Section            
    Magic Number (Revenue Growth, trailing 3mo) - - 1.6 1.97 2.85 2.45
    Magic Number (Gross Profit, trailing 3mo) - - 1.21 1.36 2.69 2.38
    CAC $5,838 $5,411 $0 $0 $0 $0
    Lifetime 9 yrs 3 yrs 0 yrs 0 yrs 0 yrs 0 yrs
    LTV $96,602 $15,644 $0 $0 $0 $0
    LTV Over CAC 15.29 2.88 0 0 0 0
    7. Core Ratios Section            
    RAC $3.86 $7.07 $7.67 $6.81 $5.01 $6.08
    Core Ratio Payback Time Lifemonth 8 Lifemonth 14 Lifemonth 7 Lifemonth 7 Lifemonth 4 Lifemonth 7
    Core Ratio - 3 months 0.56 0.35 0.55 0.64 1.05 -
    Core Ratio - 12 months 1.66 0.97 - - - -
    Core Ratio - 24 months - - - - - -
    Core Ratio - 36 months - - - - - -
    Revenue Retention - 3 months - 77% 74% 129% 135% 133%
    Revenue Retention - 12 months - - - - 83% 62%
    Revenue Retention - 24 months - - - - - -
    Revenue Retention - 36 months - - - - - -
    8. Revenue Retention Section            
    Opening ARR 0 337,359 498,432 612,929 736,429 894,012
    + New 343,588 185,055 137,958 106,367 143,889 207,816
    + Expansion 0 23,666 26,003 54,398 44,431 210,875
    + Reactivation 153,299 198,673 127,947 106,066 196,530 220,111
    - Churn -151,876 -224,744 -156,454 -127,885 -207,002 -253,536
    - Contraction -7,652 -21,577 -20,958 -15,445 -20,265 -31,150
    Ending ARR 337,359 498,432 612,929 736,429 894,012 1,248,129
    Net revenue Avg Retention 88% 86% 86% 118% 113% 189%
    Gross revenue Avg Retention 3% 9% 36% 43% 39% 30%
    9. Customer Retention Section            
    Opening customers 0 27 42 56 63 70
    + New 27 21 16 12 12 23
    + Expansion 1 0 0 0 0 2
    + Reactivation 10 28 19 7 14 14
    - Churn -10 -34 -19 -12 -19 -17
    - Contraction 0 0 0 0 0 0
    Ending customers 27 42 56 63 70 90
    Gross customers Avg Retention 1% 8% 33% 46% 37% 41%
    Annual Financials
    Category 2022 2023
    1. Customers Section    
    Customers 42 90
    Customers YoY Growth - 114%
    New Customers 48 63
    New Customers YoY Growth - 11%
    Annual Revenue / Customer $11,867 $13,868
    Annual Revenue / Customer YoY Growth - 17%
    2. P&L Section    
    ARR / Annualized Revenue $498,432 $1,248,129
    Revenue $174,379 $789,608
    Gross Profit $146,299 $662,911
    S&M $190,741 $306,142
    G&A $211,763 $1,299,021
    R&D - -
    EBITDA $-256,205 $-942,252
    3. Growth - YoY Section    
    ARR / Annualized Revenue - 150%
    Revenue - 353%
    Gross Profit - 353%
    S&M - 61%
    G&A - 513%
    R&D - -
    EBITDA - 268%
    4. Growth - YoY (quarterly annualized) Section    
    ARR / Annualized Revenue - 191%
    Revenue - 191%
    Gross Profit - 238%
    S&M - 804%
    G&A - 72%
    R&D - -
    EBITDA - 70%
    5. Ratios - As a % of Revenue Section    
    Gross Profit - 84%
    S&M - 39%
    G&A - 165%
    R&D - -
    EBITDA - -119%
    6. Ratios - As a % of Gross Profit Section    
    Gross Profit - 100%
    S&M - 46%
    G&A - 196%
    R&D - -
    EBITDA - -142%
    6. Unit Economics Section    
    Magic Number (Revenue Growth, trailing 3mo) - 2.45
    Magic Number (Gross Profit, trailing 3mo) - 2.38
    CAC $5,625 $0
    Lifetime 6 yrs 0 yrs
    LTV $56,123 $0
    LTV Over CAC 9.08 0.0
    7. Core Ratios Section    
    RAC $5.46 $6.39
    Core Ratio Payback Time Lifemonth 14 Lifemonth 7
    Core Ratio - 3 months 0.35 -
    Core Ratio - 12 months 0.97 -
    Core Ratio - 24 months - -
    Core Ratio - 36 months - -
    Revenue Retention - 3 months 77% 133%
    Revenue Retention - 12 months - 62%
    Revenue Retention - 24 months - -
    Revenue Retention - 36 months - -
    8. Revenue Retention Section    
    Opening ARR 0 498,432
    + New 528,642 596,031
    + Expansion 23,666 335,707
    + Reactivation 351,973 650,654
    - Churn -376,620 -744,877
    - Contraction -29,229 -87,818
    Ending ARR 498,432 1,248,129
    Net revenue Avg Retention 87% 126%
    Gross revenue Avg Retention 6% 37%
    9. Customer Retention Section    
    Opening customers 0 42
    + New 48 63
    + Expansion 1 2
    + Reactivation 38 54
    - Churn -44 -67
    - Contraction 0 0
    Ending customers 42 90
    Gross customers Avg Retention 5% 39%
    Last 12 Months Financials
    Category LTM Jul 2023
    1. Customers Section  
    Customers 65
    Customers YoY Growth 442%
    New Customers 66
    New Customers YoY Growth -83%
    Annual Revenue / Customer $12,000
    Annual Revenue / Customer YoY Growth -27%
    2. P&L Section  
    ARR / Annualized Revenue $780,003
    Revenue $527,315
    Gross Profit $436,683
    S&M $327,006
    G&A $813,479
    R&D -
    EBITDA $-703,802
    3. Growth - YoY Section  
    ARR / Annualized Revenue -
    Revenue -
    Gross Profit -
    S&M -
    G&A -
    R&D -
    EBITDA -
    4. Growth - YoY (quarterly annualized) Section  
    ARR / Annualized Revenue 139%
    Revenue 139%
    Gross Profit 139%
    S&M -47%
    G&A 202%
    R&D -
    EBITDA 97%
    5. Ratios - As a % of Revenue Section  
    Gross Profit 83%
    S&M 62%
    G&A 154%
    R&D -
    EBITDA -133%
    6. Ratios - As a % of Gross Profit Section  
    Gross Profit 100%
    S&M 75%
    G&A 186%
    R&D -
    EBITDA -161%
    6. Unit Economics Section  
    Magic Number (Revenue Growth, trailing 3mo) 2.22
    Magic Number (Gross Profit, trailing 3mo) 1.82
    CAC $5,043
    Lifetime 5 yrs
    LTV $30,907
    LTV Over CAC 6.63
    7. Core Ratios Section  
    RAC $6.76
    Core Ratio Payback Time Lifemonth 7
    Core Ratio - 3 months 0.59
    Core Ratio - 12 months -
    Core Ratio - 24 months -
    Core Ratio - 36 months -
    Revenue Retention - 3 months 53%
    Revenue Retention - 12 months 118%
    Revenue Retention - 24 months -
    Revenue Retention - 36 months -
    8. Revenue Retention Section  
    Opening ARR 198,238
    + New 593,395
    + Expansion 114,527
    + Reactivation 638,467
    - Churn -692,615
    - Contraction -72,010
    Ending ARR 780,003
    Net revenue Avg Retention 99%
    Gross revenue Avg Retention 27%
    9. Customer Retention Section  
    Opening customers 12
    + New 66
    + Expansion 1
    + Reactivation 66
    - Churn -77
    - Contraction 0
    Ending customers 65
    Gross customers Avg Retention 28%